Concept

Rebound Effect

SustainabilityClimateAI

Every unit of efficiency saving is refilled by new demand and new capacity.

Saved resources do not quietly disappear into nature or a warehouse; they turn into capital that finances the next gear of the capitalist growth engine. The micro-mechanism beneath Jevons Paradox: per-unit cost falls, new uses open, populations that did not previously demand the resource are pulled in, and total consumption overruns the saving that efficiency produced.

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